Behind The Inspiration

Olivia: "Think about Steve Jobs, who famously wore the same outfit daily to eliminate decision fatigue and focus on his vision. For me, the inspiration for this app came from a personal habit I shared with my sister. We would constantly exchange outfit photos, building a visual library to inspire our daily choices and see new ways to style our existing wardrobes. That's when I realized the power of a digital wardrobe – not just to organize what we own, but to unlock countless new combinations and consciously identify any gaps. Our app takes this idea and scales it, empowering users to overcome the daily 'what to wear' dilemma, rediscover the potential in their closets, and feel excited about getting dressed every day."

Why Us & Why Now

Unique blend of fashion insight and execution experience

3D avatar personalization not offered by other wardrobe apps

AI-powered daily utility tied to real wardrobe, not just inspiration

Right timing: AI adoption + digital fashion convergence

Our Team

We’re a founder team with a rare combination of operational discipline and deep user insight. Carlos brings experience in finance, operations, and product strategy, driving execution, fundraising, and overall company direction full-time. Olivia brings a lifelong passion for fashion, creative direction, and firsthand understanding of the daily styling challenges our users face. Together, we blend strategic execution and user empathy to build a product that’s both technically sound and emotionally intuitive.